A few days ago, The New York Times published an article about a guy who claims to have come up with an algorithm that will predict whether or not your script will be a box office hit. Among his pearls of wisdom is the following statement:
“Demons in horror movies can target people or be summoned,” Mr. Bruzzese said in a gravelly voice, by way of example. “If it’s a targeting demon, you are likely to have much higher opening-weekend sales than if it’s summoned. So get rid of that Ouija Board scene.”